The importance of customer service

April 12, 2007

It’s a scary time for any corporation’s PR dept. With the multiple ways that people receive information coupled with the growing popularity of social networks, there’s less control over a what image you put out there. Good news travels fast, but bad news always travels faster.

Case in point, it seems a Mr.Kim in Korea wasn’t exactly thrilled with his service provider SK Telecom and decided to return their phone. With the mobile market being as competitive as it is in Korea, it’ll be interesting to see whether or not this affects SKT’s future business. It’ll be even more interesting to see whether they’ll still replace Mr. Kim’s defective phone.